DFILM | mission statement

DFILM creates visual communication software for the youth market.

In 1999, DFILM launched the MovieMaker, which let users create a short animated cartoon on a website and email it to their friends. MovieMaker was extremely viral - each person who received a movie would in turn create and send movies to 4 or 5 additional friends. As a result, the application became phenomenally popular, with over 2 million users creating movies in just the first month it was online. MovieMaker won several major web awards, was praised in places like the New York Times and Newsweek, and it was licensed to companies like Yahoo!, Sam Adams Beer, MisticTeas and the Sierra Club for use on their own sites.

DFILM was founded in 1997 as one of the first major showcases of digital filmmaking. The goal from the beginning was to show how new technology was allowing ordinary consumers to express themselves in exiting new ways. Although a true bootstrap organization in every sense, the company presented a series of sold out screenings of consumer created digital films in 50 cities all over the world. DFILM was also invited to organize the first ever screening of digital filmmaking at the prestigious Cannes Film Festival in 1999.

DFILM's team has a long history of innovation and experience in the field of visual communications. Founders created one of the first sites to let users watch movies on the web in 1994 (going live just a few months after Netscape was formed) and the first ever online greeting card site in 1996. DFILM's management team also includes some of the world's top youth marketing experts. The company received first round financing from Disney in January 2001. DFILM is now in stealth mode developing several next generation products.